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Hi, I'm Rachel!
I began my career honing my relationship building skills at a consumer PR agency, developing media relations programs for brands like Whole Foods Market and Toyota. After four years, I followed the changing industry into what was quickly becoming what we now know as the creator economy. I spent nearly seven years at Twitter as both an individual contributor and people manager, where I led award-winning branded content campaigns for companies like Apple, Nike and Nordstrom. I led the team building our creator partnerships program, and managed complex, cross functional activations within our marketing and partnerships organization.
I'm currently taking on consulting clients looking to develop new marketing partnerships programs, offering freelance services and seeking full time opportunities.
My expertise lies in developing 360, authentic marketing partnerships for brands. I have a natural understanding of how to move between creator and client worlds with ease, and know how to activate the right pieces to create successful, holistic programs. I’m drawn to complex logistics and the opportunity to build from scratch. I view ambiguity as an opportunity, and am not intimidated by chaos. I believe pressure makes diamonds.
I began my career honing my relationship building skills at a consumer PR agency, developing media relations programs for brands like Whole Foods Market and Toyota. After four years, I followed the changing industry into what was quickly becoming what we now know as the creator economy. I spent nearly seven years at Twitter as both an individual contributor and people manager, where I led award-winning branded content campaigns for companies like Apple, Nike and Nordstrom. I led the team building our creator partnerships program, and managed complex, cross functional activations within our marketing and partnerships organization.
I'm currently taking on consulting clients looking to develop new marketing partnerships programs, offering freelance services and seeking full time opportunities.
My expertise lies in developing 360, authentic marketing partnerships for brands. I have a natural understanding of how to move between creator and client worlds with ease, and know how to activate the right pieces to create successful, holistic programs. I’m drawn to complex logistics and the opportunity to build from scratch. I view ambiguity as an opportunity, and am not intimidated by chaos. I believe pressure makes diamonds.