services: 

- Development of creator program strategy, campaign casting and overall relationship building and management 
- Establishing operational processes and rigor for new business units and teams ‍
- Ideation and execution of branded experiences: virtual or IRL; bespoke or at scale (e.g. educational workshops, events, gifting strategy and curation, logistical/invite management)
- Consulting on holistic 360 marketing, PR, advertising, and influencer engagement strategy 
- Cross-functional project and program management
- Pitch deck building and design; comprehensive campaign wrap reporting 
- Partnering with insights and analytics teams to craft compelling narratives and target audience messaging development 
- Copywriting, spokesperson talking points, blog posts, social copy 
- Creative brief development, working closely with third party vendors and creators to fine tune concepts to hit your brand’s requirements
- Overseeing creative productions, vendor management and negotiations
- Building websites like this one (!) 

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soft skills:

Grit: I'm positive, realistic and inclusive. I'm not easily rattled, and foster a sense of calm with my team and stakeholders. I believe that there is always a way to accomplish our goals. I'm experienced in leading through ambiguity and uncertainty.

Candor: I take the work seriously, but not myself. I welcome tough conversations, feedback and every opportunity to be better. I pride myself on my perspective and welcome yours, too. 

Kindness: I know that relationships are the most important currency. It’s important to me to have healthy and positive interactions with people internally and externally …  not just because it’s beneficial to the business, but because it’s the right way to treat people. 

Adaptability: I’m experienced in adapting my communication style, processes and methods to get support from stakeholders as we drive toward our goals. I move easily between the worlds of a deck-loving client and a creator who prefers receiving briefs via text. 

Influence: I love digging into the motivations and needs of our cross functional teammates and stakeholders - I inspire advocates of our work across teams. 

Curiosity: I love the challenge of building new programs, or refreshing existing ones. My favorite analogy is: we can’t start working on the window treatments for the third floor when the foundation is actively crumbling. There is no shame in pulling back to the studs in order to build something that won’t blow over at the first brush with bad weather (HGTV, call me?). Just because something isn’t broken, doesn’t mean it doesn’t need to be fixed.